Case Study
Efficient Charging, Empowered Employees: How Geotab Optimized Workplace EV Charging With FractalEV
+ improved
Employee Satisfaction by 100%
– reduced
Non-employee usage by 100%
About Geotab
Geotab delivers cutting-edge connected vehicle and asset solutions, providing data analytics and AI to enhance fleet performance, safety, and sustainability, while optimizing costs. Headquartered in Oakville, Ontario, the company serves businesses and organizations worldwide.
Driving sustainability through efficient charging infrastructure
As a global leader in connected vehicle and asset solutions, with over 55,000 customers worldwide, Geotab provides data analytics and AI to empower fleets to enhance their operational efficiency and reduce costs. The focus on innovation extends to Geotab’s operations, with workplace charging and an EV incentive program for employees, demonstrating dedication to driving progress, while improving environmental outcomes.
Geotab’s goals included:
- Increasing access to reliable EV charging for employees.
- Minimizing operational challenges related to charger maintenance and misuse.
- Supporting its sustainability pillars by encouraging EV adoption across its workforce.
Success for Geotab meant maintaining high charger uptime, providing a frictionless employee experience, and aligning its
investments with long-term sustainability objectives.
Overcoming public usage challenges
Geotab faced barriers in maximizing the effectiveness of its Waterloo office EV charging infrastructure. Challenges included:
- Public misuse: Non-employees frequently used the chargers at Geotab’s Waterloo office, leaving EVs plugged in for extended periods and limiting employees’ access.
- Operational inefficiencies: Manually managing access took time and detracted from more strategic priorities. It also incurred additional software subscription fees, making FractalEV’s no-cost management software an attractive solution.
- Charger reliability: Geotab’s existing non-FractalEV chargers often required frequent troubleshooting, causing downtime and inefficiencies.
Exploring alternatives
Before partnering with FractalEV, Geotab explored various charging solutions, focusing on critical features:
Access Management
PIN code system for employee-only
access
Uptime
100% uptime with proactive
diagnostics
Ease of Use
Hassle-free charging experience
Support
Rapid response and remote
troubleshooting
Implementation
Seamless commissioning within
one week
Subscription fees
No software subscription fees
Access Management
Manual tracking or tiered policies
Uptime
Frequent downtime and troubleshooting
Ease of use
Complex setup and app dependency
Support
Limited and delayed support
Implementation
Prolonged setup times and complexities
Subscription fees
Recurring fees for charger management
software
Other chargers considered failed to consistently address the root issues of charger misuse and maintenance overhead. Geotab required a solution that combined robust hardware with advanced management capabilities.
Why Geotab chose FractalEV
FractalEV emerged as the ideal vendor due to its top-quality hardware, intuitive features, and customer-centric approach. Geotab’s decision to implement FractalEV chargers was driven by:
- Ease of use: FractalEV’s PIN code system streamlined charger access, limiting it to employees while eliminating the need for end user apps or manual tracking.
- Reliability: Geotab experienced 100% uptime with FractalEV chargers, supported by proactive service and remote diagnostics capabilities.
- Seamless integration: FractalEV worked closely with Geotab’s facilities team to ensure rapid commissioning, completing the setup within a week.
- Cost-effectiveness: Unlike other providers, FractalEV offers free charger management software, eliminating recurring software subscription fees.
With a strong belief in management by measurement, Geotab wanted to take a data-driven approach to decisions around charging. By having access to detailed diagnostics and operational insights from FractalEV, Geotab can streamline processes and focus on continual improvement.
This relationship seamlessly aligned with Geotab’s philosophy. FractalEV’s robust reporting capabilities and proactive maintenance allowed Geotab to apply its “management by measurement” approach to its EV charging infrastructure.
“FractalEV’s PIN code system transformed how we manage access to our chargers, freeing up our time and ensuring employees always have reliable access to charge,”
Kelly Miller
Facilities Manager at Geotab
Results: Reliable charging, satisfied employees
Since procuring FractalEV, Geotab has achieved measurable improvements in its EV charging operations:
- Eliminated public misuse: The PIN code system reduced non-employee usage substantially, ensuring chargers were available when employees needed them.
- Streamlined operations: Facilities staff saved time previously spent managing access issues, enabling them to focus on strategic priorities.
- Improved employee satisfaction: Employees praised the simplicity and reliability of FractalEV’s plug-and-charge experience, with many citing it as a key workplace perk.
By reducing administrative burdens, FractalEV allowed Kelly Miller to focus on higher-value responsibilities.
“FractalEV’s reliability and level of service are unmatched. As someone managing multiple responsibilities, having chargers that just work — and a team that’s responsive — makes all the difference. FractalEV truly simplifies our operations”
Kelly Miller
Facilities Manager at Geotab
Driving toward a sustainable future
FractalEV’s relationship with Geotab exemplifies the value of reliable, employee-focused charging infrastructure.
WORKPLACE EV CHARGING STATIONS
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